Within the current OTT space, the place platforms are racing to maximise income, Netflix stands out.
Not only for its content material, however for its loyalty towards viewers. Sure, it’s the costliest of the lot. But right here’s the factor, subscribers know precisely what they’re paying for, and what they’ll get in return.
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No adverts, no hidden fees, and undoubtedly no rented content material behind further cost.
In contrast to Prime Video and JioHotsar, Netflix has maintained a clear and easy mannequin.
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Prime’s rising listing of “further” prices is irritating, customers are paying for a yearly subscription, however then they’re requested to pay once more for channels like Lionsgate, Eros Now, and even for ad-free viewing.
JioHotstar, which was as soon as identified for its free content material, has now changed into an ad-heavy platform, even now they’re together with three adverts in a 20-minute video.
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What audiences really need isn’t a less expensive subscription, they need readability, comfort, and content material with out compromise. Netflix delivers simply that. It might price extra, but it surely respects the time and expectations of its subscribers.
If Prime Video and JioHotstar proceed their present strategy, they threat alienating the very viewers they’re making an attempt to monetize.
