MS Dhoni is not only a cricketing legend. He’s additionally one of many smartest minds off the sector. Recognized worldwide as “Captain Cool” for his calm and composed type.
Dhoni has now made this nickname formally his personal. He just lately obtained “Captain Cool” trademarked, so nobody else can use it for industrial functions.
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Dhoni filed for “Captain Cool” below Class 41, which covers sports activities coaching, teaching companies and coaching services.
Now nobody can use this title for merchandise, adverts or sports activities academies with out his permission.
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Whereas making use of for the trademark, one objection was raised. Somebody stated the title was already registered.
However Dhoni’s authorized crew, led by lawyer Mansi Agrawal, argued that “Captain Cool” has at all times been related to Dhoni from media headlines to fan pages to cricket commentary and social media. The authorities agreed and the objection was dismissed.
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This isn’t nearly a nickname. It’s about defending a private model. With this trademark, Dhoni has legally locked in part of his id.
It additionally sends a transparent message sports activities stars at this time are extra than simply gamers; they’re manufacturers. And types want safety.
In a time the place athletes’ names and pictures are broadly utilized in advertising, this provides Dhoni full management over how “Captain Cool” is used.
It may open up large alternatives in coaching centres, sports activities companies, merchandise and even digital platforms utilizing his title.
Dhoni might have retired from worldwide cricket however his recognition hasn’t dipped. He nonetheless pulls big crowds within the IPL the place he just lately led Chennai Tremendous Kings.
Followers are ready to know if he’ll play subsequent season too. And now with “Captain Cool” legally his, Dhoni has proven once more why he’s at all times one step forward not simply with the bat however with each transfer he makes.
Trademarking “Captain Cool” is extra than simply paperwork. It’s a wise transfer by a person who has at all times performed the lengthy sport calmly, quietly however successfully. Identical to his cricketing type.
