MUMBAI, India, June 5, 2025 /PRNewswire/ — Pilgrim, certainly one of India’s fastest-growing clear magnificence manufacturers, has made a spectacular entry into the booming ₹6,000 Crore lips class inside the quickly increasing make-up section. In simply seven months, the model has achieved viral success by promoting over 500,000 models of its Matte Me Up Bullet Lipstick, Liquid Lipstick, and the first-of-its-kind Dubai Bling Glitter Lipstick—cementing its place as certainly one of India’s fastest-selling clear magnificence lipstick manufacturers.
A key driver of this phenomenal progress has been Pilgrim’s strong creator-led technique, involving greater than 1,000 influencers, from top-tier influencers to an engaged military of micro-influencers. Their campaigns for the Glitter Lipstick and Matte Me Up Liquid and Bullet Lipsticks generated over 100 million impressions throughout social media platforms.The thrill created amongst Gen Z and Millennials led to the lipsticks promoting out twice in simply six months, with the model clocking a powerful sale of 1 lipstick each minute.
“This isn’t simply make-up — it’s skincare-infused color innovation,” stated Gagandeep Makker, Co-founder of Pilgrim. “Each launch is formed in shut collaboration with our neighborhood. Our prospects repeatedly expressed the want for a hydrating formulation that doesn’t compromise on wealthy color payoff. That’s how our Intensely Pigmented Bullet Lipsticks had been born, formulated with hydrating and skin-nourishing substances like Spanish Squalane and Hyaluronic Acid. Our collections don’t simply ship efficiency; they inform visible tales that commemorate individuality, international cultures, and our clear magnificence ethos.”
Pilgrim’s make-up collections are designed to supply visually immersive experiences, usually impressed by wealthy international cultural narratives. The Dubai Bling Glitter Lipstick marketing campaign, as an example, showcased the dazzling, distinctive glitter end and featured iconic shades named after the opulent Dubai way of life—The Khalifa, My Habibi, and Royal Noor, turning into on the spot best-sellers amongst Gen Z and Millennials alike.
In the meantime, the Spanish Assortment drew inspiration from the passionate world of Flamenco dancers from Spain. Influencers embraced this theme by recreating the Spanish Señorita look, full with roses in their hair and daring make-up, sparking a viral development amongst nano-influencers and shoppers. The Bullet Lipsticks additionally acquired reward for his or her luxurious packaging, creamy formulation, and inclusive shade vary that caters to numerous Indian pores and skin tones—actually, there’s a shade for everybody.
Pilgrim stands out with its skin-first strategy to magnificence, partnering with international producers to create state-of-the-art merchandise backed by world-class high quality and innovation. Every product is thoughtfully formulated with skincare substances, delivering not simply color, however care. At this time, the make-up vary contains over 100 SKUs, that includes serum foundations, concealers, blushes, eyeshadows, eyeliners, mascaras, and primers, but it surely’s the lip class that has firmly positioned Pilgrim as a disruptor in the Indian make-up house.
Constructing on this momentum, Pilgrim plans to launch 50+ new merchandise in 2025, reinforcing its imaginative and prescient to innovate at the intersection of magnificence, skincare, and neighborhood.
About Pilgrim
Pilgrim, a pioneering digital-native magnificence model, is redefining India’s magnificence panorama. Launched in 2020, Pilgrim swiftly captured the hearts of contemporary shoppers with its progressive, world ingredients-focused strategy. The model’s philosophy centres on discovering international magnificence secrets and techniques and mixing them with cutting-edge science to ship efficient, accessible merchandise.
Pilgrim’s numerous portfolio, spanning skincare, haircare and color cosmetics, caters to a nationwide viewers by means of its web site, app, and main e-commerce platforms. By prioritizing transparency and high quality, Pilgrim has cultivated a loyal buyer base, serving over one million shoppers month-to-month.
For extra info, go to: www.discoverpilgrim.com
Picture: https://mma.prnewswire.com/media/2704006/Pilgrim_Viral_Lipsticks.jpg
Emblem:
(*6*)
View unique content material to obtain multimedia:
Disclaimer: The above press launch involves you below an association with PR Newswire. India Shorts takes no editorial accountability for the similar.
